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Saswata

Product Manager shipping outcomes that move revenue.

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© 2026 Saswata S. Sengupta. All rights reserved.

    Blog

    AI agents, growth & product management — with the numbers.

    Every post is grounded in shipped work: real architectures, real metrics, and honest failure modes.

    Product Management2026-09-01

    DhanPlan: a retirement calculator that speaks Indian finance

    Building a calculator where SIP/EPF/PPF/NPS and FIRE are first-class citizens — product choices from projections to inflation. Design, scope, and tests.

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    Product Management2026-08-30

    20+ discovery calls to a top-3 roadmap brief

    At Upcore I hunted 20+ prospects across 12 verticals; the output was a prioritized opportunity brief. The method behind turning interviews into a roadmap.

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    Growth & CRO2026-08-28

    Simplest e-commerce CRO: ship one fix a week

    A handful of heartfelt, repeatable wins — checkout trust, search weights, PDP details — each small, each measured. The cadence beats the splash.

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    Product Management2026-08-26

    What an AI-era product manager does all day

    AI didn't remove the PM job — it moved the work up the judgment ladder. Specs get faster; decisions, scope, and risk reign. Real before/after inside.

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    Product Management2026-08-24

    The data deep-dive: 480K sessions to three real problems

    The repeatable method I used across checkout, category pages, and forms: instrument first, form hypotheses second, never optimize an unmeasured funnel.

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    AI Agents2026-08-22

    Topshe: voice AI that runs entirely in your browser

    Wake word, speech-to-text, and a quantised Qwen 2.5 model in-browser via WebAssembly — no server, no API bill, no data left your device.

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    AI Agents2026-08-20

    FilmRisk.AI: scoring film risk with ML and Bayesian priors

    A 2,200-film dataset, gradient-boosted ML plus Bayesian priors, and a scoring engine that backtests itself. I built FilmRisk.AI — the failures included.

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    Product Management2026-08-18

    Daily report automation: 3 sources, 88 rows, 11 AM

    A Google Apps Script pipeline unifying Kibana, MongoDB, and GA4 into one auto-populated report — and what white-collar automation really costs.

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    Growth & CRO2026-08-16

    AI image greetings lifted feature engagement by 168%

    A dormant 'Send Greetings' feature, an image-gen model, and a festival calendar across 27 occasions — feature engagement up 168%.

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    Product Management2026-08-14

    The 17:1 e-way bill gap: diagnosing B2B adoption

    Why PRO+ users generated bills in Tally, not in-app — a two-week diagnostic that uncovered a 17:1 gap and changed the roadmap at C-suite level.

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    Product Management2026-08-12

    Gold/silver/bronze lead routing that cut days to close

    Website forms at 63.5% CVR but chat at 4.7%? We built a lead scoring router that sends gold leads to humans and bronze to automation.

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    Product Management2026-08-10

    27 push notification triggers, 5 regions, one architecture

    Designing a notification system across renewals, transactional states, and conflict logic — with priority tiers and a daily cap users don't hate.

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    Growth & CRO2026-08-08

    Category page redesign that added +34% qualified leads

    A 4-week sprint on GA4 custom events and Clarity heatmaps turned story-led category journeys into +17% PDP clicks, +34% leads, −16% bounce.

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    AI Agents2026-08-06

    How I built an AI recruiter agent for LinkedIn outreach

    766 commits, 6 releases, one self-hosted macOS app. The honest design and failure modes of an AI recruiter agent — research and intros, not spam.

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    Growth & CRO2026-08-04

    How a form fix lifted lead submissions by 124% in 28 days

    A field-by-field form teardown with GA4 events and Clarity — one field caused 23% of drop-offs. The fix raised lead submissions 124% in 28 days.

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    Growth & CRO2026-08-02

    How we cut checkout abandonment from 73.1% to 53.9%

    A 480K-session teardown: three separate checkout problems, three targeted fixes, two sprints — and a 26% relative drop in cart abandonment.

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