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Saswata

Product Manager shipping outcomes that move revenue.

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© 2026 Saswata S. Sengupta. All rights reserved.

    Career

    Professional Background

    From AI agent discovery to D2C checkout optimisation — the roles and results that shaped my product journey.

    The Story So Far
    2026

    AI Agent Product Management

    Upcore Technologies

    Leading enterprise AI agent discovery and market strategy.

    2026

    Associate PM — B2B SaaS

    LiveKeeping (IndiaMART)

    Diagnosed 17:1 adoption gap. Built notification architecture from scratch.

    2024–26

    Product Manager (Growth)

    Sierra Living Concepts

    Reduced checkout abandonment 26%. Drove +105% lead submissions. 70+ product rollouts.

    2023

    Marketing & Sales Intern

    Mozo Hunt

    Boosted enrollments 24%. Awarded Certificate of Excellence.

    2022–24

    MBA — Marketing & Analytics

    IIT Jodhpur

    CAT 97.69 percentile. Product foundations and strategic thinking.

    2017–21

    B.Tech — Mechanical Engineering

    Jalpaiguri Government Engineering College

    Systems thinking and engineering problem-solving foundation.

    April 2026 – Present
    Full-time

    Product Manager

    Upcore Technologies

    Leading product discovery and solution architecture at the intersection of AI agents and enterprise workflows.

    AI AgentsProduct DiscoverySolution ArchitectureEnterpriseMarket Intelligence

    Overhauled webinar sales engine — designed full-funnel landing page and email sequence; scaled registrations to 478 sign-ups/month (up 51% from baseline).

    +51%

    Transitioned enterprise outreach from manual LinkedIn prospecting to data-driven outbounding with lead scoring and capacity planning for 3 BDRs — optimized cost-to-book by 36%.

    -36%

    Performed discovery with 20+ prospective enterprise clients across 12 verticals, top-3 high-impact agentic AI opportunities.

    20+

    Produced a 16-page 'State of AI Agents' report covering market sizing, tooling landscape, adoption maturity curve, and 8+ case studies across industries.

    16 pages

    Built revenue model and pricing strategy for AI agent services and partnered with CEO on securing pre-seed funding.

    Built market intelligence across verticals — tracking agentic AI tooling, competitor positioning, and industry-specific automation trends.

    Related Case Studies

    January 2026 – April 2026
    Full-time

    Associate Product Manager

    LiveKeeping (An IndiaMART Company)

    Led B2B SaaS analytics and feature adoption initiatives for Indian SMBs.

    FintechB2B SaaSGST ComplianceAnalyticsNotifications

    Diagnosed a 17:1 adoption gap where PRO+ subscribers generated E-Way Bills via Tally instead of LiveKeeping's native module; built an executive presentation for VP/CEO that greenlit a cross-functional investigation.

    17:1 ratio

    Identified a similar 19:1 E-Invoice adoption gap between Tally and LiveKeeping, feeding analysis into C-suite reporting.

    19:1

    Built an automated weekly CEO report tracking GST rejection errors across compliance products — replaced manual data pulls with structured, recurring insights.

    Led a company-wide notification strategy overhaul covering all user segments, plan tiers, renewal journeys, and conflict resolution logic across the complete product suite.

    Related Case Studies

    May 2024 – January 2026
    Full-time

    Product Manager (Growth)

    Sierra Living Concepts

    Owned the product growth roadmap for a US-based D2C furniture brand — from UX optimisation to revenue-driving features. (Transitioned internally to LiveKeeping in Jan 2026)

    D2CE-CommerceUXAnalyticsA/B Testing

    Redesigned landing flows — bounce rate dropped from 41.04% to 32.54%

    -20.7%

    Doubled lead submissions (2.14% → 4.40%) via form UX and CTA improvements

    +105%

    Reduced checkout abandonment by 26% (73.1% → 53.9%)

    –26%

    AI-powered lead assistant drove close rate up to 71.63%

    71.63%

    Configured 118 SKU pricing tools — ATC rate up 18.17%, +$32K/month

    +$32K

    Built 5 pricing configuration tools — custom orders up 34%, +$120K/month

    +$120K

    Automated Salesforce CRM journeys — +$113K/month recurring revenue

    +$113K

    Led 70+ product rollouts collaborating with design, engineering, and sales teams.

    70+

    Related Case Studies

    May – Jul 2023
    Internship

    Marketing & Sales Intern

    Mozo Hunt Pvt Ltd

    Drove customer acquisition and enrollment strategies.

    SalesMarketing StrategyMarket Research

    Boosted enrollments by 24% and sales by 154.5%

    +24% / +154%

    Reduced customer acquisition cost through market and competitor research

    Awarded Certificate of Excellence for impact

    Dec 2022
    Internship

    Marketing Intern

    Rotaract Club, Delhi

    Managed digital campaigns and creative assets for social awareness events.

    Meta AdsSocial MediaDesign

    Ran Meta campaigns — traffic up 122%, engagement up 158%

    122% / 158%

    Designed creatives for social media and awareness events

    Earlier Experience
    Sep 2019 – Jun 2021
    Freelance

    Freelance Photographer

    Self-Employed

    Led commercial shoots and managed a creative team of 6.

    PhotographyTeam LeadershipCreative Direction

    Completed 58+ projects for events and commercial work

    58+

    Led a 6-person creative team delivering high-quality results