From AI agent discovery to D2C checkout optimisation — the roles and results that shaped my product journey.
Leading enterprise AI agent discovery and market strategy.
Diagnosed 17:1 adoption gap. Built notification architecture from scratch.
Reduced checkout abandonment 26%. Drove +105% lead submissions. 70+ product rollouts.
Boosted enrollments 24%. Awarded Certificate of Excellence.
CAT 97.69 percentile. Product foundations and strategic thinking.
Systems thinking and engineering problem-solving foundation.
Leading product discovery and solution architecture at the intersection of AI agents and enterprise workflows — directing a 6-developer pod from discovery through deployment.
Sourced $146K+ in pipeline across 15+ clients via three outbound pipelines — webinar engine, data-driven LinkedIn outreach, and enterprise discovery sprints.
$146K+ / 15+Overhauled webinar sales engine — designed full-funnel landing page and email sequence; scaled registrations to 478 sign-ups/month (up 51% from baseline).
+51%Transitioned enterprise outreach from manual LinkedIn prospecting to data-driven outbounding with lead scoring and capacity planning for 3 BDRs — optimized cost-to-book by 36%.
-36%Built a 5-layer feature adoption guardrail framework — drove native-module adoption from 40% to 100% for targeted workflows across the agent platform.
40% → 100%Ran discovery practice across the org — synthesised a 500+ response buyer survey into prioritised agentic AI opportunities.
500+ surveyPerformed discovery with 20+ prospective enterprise clients across 12 verticals, top-3 high-impact agentic AI opportunities.
20+Produced a 16-page 'State of AI Agents' report covering market sizing, tooling landscape, adoption maturity curve, and 8+ case studies across industries.
16 pagesBuilt revenue model and pricing strategy for AI agent services.
Built market intelligence across verticals — tracking agentic AI tooling, competitor positioning, and industry-specific automation trends.
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Advised D2C and service brands on funnel architecture, paid acquisition, and lead-gen systems while working full-time at Sierra.
Caffena — rebuilt the coffee brand's acquisition funnel: revenue scaled from ₹1.62L to ₹5.78L monthly (+357%) with ROAS improving from 1.8× to 5.77×.
+357% / ROAS 5.77Diwan Interiors — lead-gen engine producing 478–523 qualified leads/month at a ₹277–293 cost-per-lead.
478–523 leads/moLed B2B SaaS analytics and feature adoption initiatives for Indian SMBs.
Diagnosed a 17:1 adoption gap where PRO+ subscribers generated E-Way Bills via Tally instead of LiveKeeping's native module; built an executive presentation for VP/CEO that greenlit a cross-functional investigation.
17:1 ratioIdentified a similar 19:1 E-Invoice adoption gap between Tally and LiveKeeping, feeding analysis into C-suite reporting.
19:1Built an automated weekly CEO report tracking GST rejection errors across compliance products — replaced manual data pulls with structured, recurring insights.
Led a company-wide notification strategy overhaul covering all user segments, plan tiers, renewal journeys, and conflict resolution logic across the complete product suite.
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Owned the product growth roadmap for a US-based D2C furniture brand — from UX optimisation to revenue-driving features.
Redesigned landing flows — bounce rate dropped from 41.04% to 32.54%
-20.7%Doubled lead submissions (2.14% → 4.40%) via form UX and CTA improvements
+105%Reduced checkout abandonment by 26% (73.1% → 53.9%)
–26%AI-powered lead assistant drove close rate up to 71.63%
71.63%Configured 118 SKU pricing tools — ATC rate up 18.17%, +$32K/month
+$32KBuilt 5 pricing configuration tools — custom orders up 34%, +$120K/month
+$120KAutomated Salesforce CRM journeys — +$113K/month recurring revenue
+$113KLed 70+ product rollouts collaborating with design, engineering, and sales teams.
70+Related Case Studies
Drove customer acquisition and enrollment strategies.
Boosted enrollments by 24% and sales by 154.5%
+24% / +154%Reduced customer acquisition cost through market and competitor research
Awarded Certificate of Excellence for impact
Managed digital campaigns and creative assets for social awareness events.
Ran Meta campaigns — traffic up 122%, engagement up 158%
122% / 158%Designed creatives for social media and awareness events
Led commercial shoots and managed a creative team of 6.
Completed 58+ projects for events and commercial work
58+Led a 6-person creative team delivering high-quality results