Nine problems, nine approaches, nine before/afters. Every metric tied to a business outcome.
For every E-Way Bill generated in LiveKeeping, 17 were going to Tally. I found this in 100K+ API logs and took it to the CEO.
E-Way Bill Gap
E-Invoice Gap
Escalation
Rejection Rate
480,000 sessions. 8 Baymard violations. One mobile-first redesign that outperformed Wayfair on every metric.
Checkout Abandonment
Mobile CVR
Checkout Completion
Sessions Analysed
Integrated Google Gemini Flash image AI into a dormant Pro+ feature. Built a geo-segmented festival calendar across 5 Indian regions.
Feature Engagement
Festival Calendar
AI Model
Geo-Segmented
27+ triggers. P0–P3 priority hierarchy. 3-slot daily cap with conflict resolution. Geo-segmented across 5 Indian regions. Built the entire system from scratch.
Event Triggers
Daily Cap + Priority Queue
Geo-Segmented
Plan-Tier Logic
Replaced commodity category pages with story-driven, trust-led journeys. 1.1M BigQuery events. 376 in-session intercepts.
Qualified Leads
Session Duration
Bounce Rate
ATC Rate
Static form. Zero conditional logic. Rebuilt into category-specific modules. No traffic changes — pure UX architecture.
Submission Rate
Mobile Completion Time
Rage Clicks
Bounce (Form Page)
Website Forms convert at 63.5%. Chat converts at 4.7%. The team was treating them identically. Built Gold/Silver/Bronze routing across 4 agents.
Gold Source CVR
Bronze Source CVR
Days to Close Target
Pilot to Full Rollout
Kibana + MongoDB + GA4 → Google Sheets. One Apps Script trigger. Manual data entry eliminated across the team.
Data Sources Unified
Fully Mapped
Auto-Populate
Manual Steps
Only 10% of leads are ready to buy. Built the system that identifies which 10% — before a single outreach message is sent.
Scoring Signals
Priority Threshold
Contact SLA
Prospect + Potential