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    <title>Saswata S. Sengupta — Blog</title>
    <link>https://saswatasg.com/blog</link>
    <description>AI agents in production, e-commerce CRO, and AI-era product management — with the numbers.</description>
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    <lastBuildDate>Mon, 03 Aug 2026 08:27:12 GMT</lastBuildDate>
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      <title><![CDATA[Topshe: voice AI that runs entirely in your browser]]></title>
      <link>https://saswatasg.com/blog/topshe-browser-voice-ai</link>
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      <description><![CDATA[Named after Feluda's assistant, Topshe runs Qwen 2.5 in-browser via WebAssembly — wake word, research and planning tools, zero data leaves.]]></description>
      <pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[I built my own LinkedIn outreach tool (766 commits later)]]></title>
      <link>https://saswatasg.com/blog/tgb-hunt-linkedin-outreach-agent</link>
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      <description><![CDATA[TGB Hunt: a self-hosted, open-source agent that finds recruiters, drafts intros, and never sends without my approval. 766 commits, GPLv3.]]></description>
      <pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[DhanPlan: a retirement calculator that speaks Indian finance]]></title>
      <link>https://saswatasg.com/blog/dhanplan-retirement-calculator</link>
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      <description><![CDATA[Building a calculator where SIP/EPF/PPF/NPS and FIRE are first-class citizens — product choices from projections to inflation. Design, scope, and tests.]]></description>
      <pubDate>Thu, 02 Jul 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[The data deep-dive: 480K sessions to three real problems]]></title>
      <link>https://saswatasg.com/blog/data-deep-dive-method</link>
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      <description><![CDATA[The method behind the Sierra checkout teardown: instrument the funnel first, form ranked hypotheses second, never optimize an unmeasured funnel.]]></description>
      <pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[AI image greetings lifted feature engagement by 168%]]></title>
      <link>https://saswatasg.com/blog/ai-send-greetings-168</link>
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      <description><![CDATA[A dormant 'Send Greetings' feature, an image-gen model, and a festival calendar across 27 occasions — feature engagement up 168% at LiveKeeping.]]></description>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[The 17:1 e-way bill gap: diagnosing B2B adoption]]></title>
      <link>https://saswatasg.com/blog/e-invoice-adoption-gap</link>
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      <description><![CDATA[Why PRO+ users generated bills in Tally, not in-app — a two-week diagnostic that uncovered a 17:1 gap and changed the roadmap at C-suite level.]]></description>
      <pubDate>Tue, 26 May 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[Daily report automation: 3 sources, 88 rows, 11 AM]]></title>
      <link>https://saswatasg.com/blog/daily-report-automation</link>
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      <description><![CDATA[A Google Apps Script pipeline unifying Kibana, MongoDB, and GA4 into one auto-populated report — what white-collar automation really costs.]]></description>
      <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[20+ discovery calls to a top-3 roadmap brief]]></title>
      <link>https://saswatasg.com/blog/discovery-to-roadmap</link>
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      <description><![CDATA[At Upcore I ran 20+ prospect interviews across 12 verticals; the output was a prioritized opportunity brief with top-3 use cases.]]></description>
      <pubDate>Wed, 06 May 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[27 push notification triggers, 5 regions, one architecture]]></title>
      <link>https://saswatasg.com/blog/push-notification-architecture</link>
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      <description><![CDATA[Designing a notification system across renewals, transactional states, and conflict logic — with priority tiers and a daily cap users don't hate.]]></description>
      <pubDate>Wed, 06 May 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[FilmRisk.AI: scoring film risk with ML and Bayesian priors]]></title>
      <link>https://saswatasg.com/blog/film-risk-engine</link>
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      <description><![CDATA[A 2,200-film dataset, gradient-boosted ML plus Bayesian priors, and a scoring engine that backtests itself. I built FilmRisk.AI — the failures included.]]></description>
      <pubDate>Wed, 15 Apr 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[Category page redesign that added +34% qualified leads]]></title>
      <link>https://saswatasg.com/blog/category-page-redesign-plus34</link>
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      <description><![CDATA[Story-led category journeys beat commodity grids: +17% PDP clicks, +34% qualified leads, −16% bounce in a 4-week sprint at Sierra.]]></description>
      <pubDate>Thu, 09 Apr 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[Gold/silver/bronze lead routing that cut days to close]]></title>
      <link>https://saswatasg.com/blog/lead-routing-gold-silver-bronze</link>
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      <description><![CDATA[Sierra routed every lead the same way until the data said otherwise: web forms 63.5% CVR, cart abandonment 0.4%. A tiered router fixed the queue.]]></description>
      <pubDate>Tue, 24 Mar 2026 00:00:00 GMT</pubDate>
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    <item>
      <title><![CDATA[How a form fix lifted lead submissions by 124% in 28 days]]></title>
      <link>https://saswatasg.com/blog/lead-form-overhaul-124</link>
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      <description><![CDATA[A field-by-field form teardown with GA4 events and Clarity — one restrictive field caused 23% of drop-offs. The fix raised submissions +124% in 28 days.]]></description>
      <pubDate>Thu, 12 Mar 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[The cheapest e-commerce CRO: ship one fix a week]]></title>
      <link>https://saswatasg.com/blog/one-fix-a-week-cro</link>
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      <description><![CDATA[17 boring fixes beat one big redesign. Weekly micro-forensics on checkout, forms and search — each measured — compound faster than a quarterly splash.]]></description>
      <pubDate>Wed, 18 Feb 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[How we cut checkout abandonment from 73.1% to 53.9%]]></title>
      <link>https://saswatasg.com/blog/checkout-abandonment-73-to-54</link>
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      <description><![CDATA[A 480K-session teardown: three separate checkout problems hidden behind one dashboard number, three targeted fixes, two sprints — −26% abandonment.]]></description>
      <pubDate>Tue, 27 Jan 2026 00:00:00 GMT</pubDate>
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